Competitor Research Dataset Template

A repeatable schema for tracking competitor positioning, pricing, channels, and messaging over time instead of a one-off spreadsheet that goes stale.

For: Agencies, marketers, founders

Schema fields

competitor_name (required)

string -- Company or product name.

primary_offer (optional)

string -- Core product or service.

pricing_model (optional)

string -- How they price.

primary_channels (optional)

string -- Where they acquire customers.

last_reviewed (optional)

date -- Date this row was last verified.

Exports: CSV, JSON, XLSX

License: Standard personal/commercial license