Healthcare Search Dataset
A commercial research dataset for comparing healthcare search visibility by provider category, market, landing page, and reporting period. It supports market analysis and content planning, not clinical decisions or provider-quality judgments.
For: Healthcare marketers, market researchers, and analysts
- Coverage
- United States healthcare search markets. The current market list and reporting period are supplied with the sample.
- Size
- Confirmed in the current sample and coverage note
- Formats
- CSV, JSON
- License
- Commercial research license with permitted uses confirmed before delivery
Field Dictionary
record_id
string
Stable identifier for the observation.
provider_category
string
Healthcare provider or service category.
market
string
Geographic market used for the observation.
query_theme
string
Normalized topic represented by the search query.
landing_page_url
url
Observed page associated with the query theme.
clicks
integer
Clicks recorded during the reporting period when available.
impressions
integer
Search impressions recorded during the reporting period.
average_position
number
Average search position for the observation.
reporting_start
date
First date included in the reporting period.
reporting_end
date
Last date included in the reporting period.
source_type
string
Source category used to produce the record.
collected_at
datetime
Date and time the record was collected or compiled.
What the Dataset Is Designed to Answer
The records are structured to compare visibility across provider categories and markets, identify recurring query themes, and connect those themes with observed landing pages. The reporting dates keep each comparison tied to a defined window.
What It Does Not Measure
This package contains no patient records, protected health information, or clinical data. Search visibility does not establish provider quality, patient outcomes, or medical authority.
What to Verify in the Current Sample
- The provider categories and geographic markets included
- The reporting period and collection date
- The availability of clicks, impressions, and position fields
- The treatment of missing values and normalized query themes
- The permitted commercial, internal, and client uses
Dataset, Template, or Directory Record?
This page describes the licensed records. The healthcare research template provides a blank reusable schema, while the directory record helps people compare the resource with other research dataset types.